Enter De Ether

Building Movements, Not Just Projects

I specialize in creating thriving communities that drive engagement, retention, and growth. With experience across Web3, gaming, and digital marketing, I transform audiences into active participants through strategic community development.

Community Building Digital Marketing Content Creation Web3 Gaming Strategy
Discover My Approach Check The Results See My Experience
Dean Iter

My Philosophy

View Full Commandments

My approach to community development is built on core principles that create engaged, thriving communities. These principles guide my strategy and execution across all projects.

Core Principle

Build Movements, Not Just Projects

Creating communities that rally around shared values and vision, not just products or services. This approach builds deeper engagement and loyalty.

Vision Purpose Engagement

Focus on Why People Should Care

Emphasizing human connection and purpose in all community initiatives. Understanding motivations creates more meaningful engagement.

Motivation Connection Value

Community Creates Value, Not Scarcity

Building communities around abundance mindsets rather than artificial scarcity. True value comes from connection and contribution.

Value Abundance Growth

Belonging is Priceless; Attention is Cheap

Creating spaces where people feel they truly belong, rather than just capturing fleeting attention. This builds sustainable communities.

Belonging Retention Loyalty

My Community Building Approach

Strategic Framework

I implement these principles through a strategic approach that balances vision with practical execution. By focusing on both the "why" and the "how," I create communities that are both purposeful and effective.

Empowering community members to become contributors and co-creators through clear participation pathways and recognition systems.
Building trust through transparency and consistency in communication, decision-making, and community governance.
Measuring impact through engagement and retention metrics that focus on quality of participation, not just quantity.
Fostering identity and shared purpose through community rituals, language, and collaborative initiatives.

My Skills

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My diverse skill set allows me to approach community development from multiple angles, combining strategic thinking with practical execution.

Technical Skills

AI Integration

Advanced

Experienced in leveraging AI tools to enhance community engagement, automate workflows, and create personalized experiences.

Proficiency 90%
AI Tools Automation Personalization

Gaming Culture

Expert

Avid gamer across multiple platforms with deep understanding of gaming communities, speedrunning culture, and player engagement strategies.

Proficiency 95%
Gaming Speedrunning Player Engagement

Content Creation

Advanced

Skilled in producing engaging video content, with experience in editing and optimizing media for community growth and retention.

Proficiency 85%
Video Production Editing Media Optimization

Soft Skills

Social Media Mastery

Expert

Expert in Discord, Reddit, and Facebook communities with proven strategies for building engaged audiences across platforms.

Proficiency 95%
Discord Reddit Facebook

Creative Disruption

Advanced

Driven by creativity and a passion for disruption, I thrive on challenging conventional approaches and finding innovative solutions to community building.

Proficiency 90%
Innovation Problem Solving Creative Thinking

Trend Awareness

Advanced

Constantly in tune with emerging digital trends, ensuring communities remain relevant and forward-thinking in rapidly evolving spaces.

Proficiency 85%
Trend Analysis Digital Evolution Adaptability

Leadership Skills

Community Governance

Expert

Experienced in establishing and guiding community-led governance models, including DAOs and ambassador programs that empower members.

Proficiency 95%
DAO Development Ambassador Programs Governance Models

Strategic Planning

Advanced

Skilled in developing comprehensive community strategies that align with organizational goals while fostering authentic member engagement.

Proficiency 90%
Strategy Development Goal Alignment Roadmap Creation

Results & Impact

See My Approach

Measurable outcomes that demonstrate the effectiveness of my community-first approach across various projects and initiatives.

COMMUNITY METRICS

4/4 COMPLETED
40K+ Discord members grown within a year
200% Increase in community-led content
1500+ Active community associates in 3 months
1K+ Validators onboarded
Key Project

SSV Network Launch

Led community initiatives for successful mainnet launch, onboarding over 1,000 validators and securing $10M+ in ETH staking within the first quarter.

Mainnet Launch Validator Onboarding ETH Staking

Ambassador Program Development

Created and scaled a comprehensive ambassador program that increased community-led content by 200% and established a network of 1500+ active community associates.

Program Development Community Growth Content Creation

DAO Governance Implementation

Established a community-owned governance model with 15 skilled DAO members driving decision-making processes and community initiatives.

DAO Structure Governance Community Ownership

Gaming Community Events

Executed fan-base events and developed event strategies for Nintendo, coordinating between clients, vendors, and event planners to build engaged gaming communities.

Event Planning Fan Engagement Gaming Culture

My Experience

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My professional journey across diverse industries has equipped me with a unique perspective on community development and engagement.

Senior Community Manager

2021 - Present

SSV Labs

Key Achievements
  • Launched ambassador program and community associates initiative
  • Led transition to community-owned governance model
  • Made complex blockchain tech accessible and engaging
  • Grew Discord community to over 40,000 members
  • Coordinated successful mainnet launch with 1,000+ validators

Community and Event Manager

2019 - 2021

Nintendo

Key Achievements
  • Executed fan-base events and developed event strategies
  • Coordinated between clients, vendors, and event planners
  • Built gaming communities through engaging activities
  • Created content to support game launches and community initiatives
  • Managed social media presence and community engagement

Previous Roles

2013 - 2019

Developed skills in customer service, technical support, and team management across web search, email marketing, and hospitality sectors.

Key Achievements
  • Managed customer support teams and improved service metrics
  • Developed technical documentation and training materials
  • Implemented process improvements and efficiency initiatives

Community Building

Creating engaged, thriving communities through strategic development and member empowerment.

Digital Marketing

Implementing effective digital marketing strategies to grow and engage communities across platforms.

Event Management

Planning and executing engaging events that strengthen community bonds and create memorable experiences.

Content Creation

Producing engaging content that educates, entertains, and connects community members.

Let's Connect

Ready to transform your audience into a movement? Let's talk about how we can work together to build engaged, thriving communities.

Contact Information

Email:
contact@deaniter.com
LinkedIn:
linkedin.com/in/dean-iter
Discord:
dean_ether42
Twitter:
@deaniter42